If You Don’t Think Social Signals are Important for SEO, You Don’t Know...
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search...
View ArticlePhoto Pages are Website Content That Keep Giving on Search and Social
Experts can offer whatever reasoning they want about why sites like Facebook, Instagram, and Pinterest became successful, but at the end of the day it’s a no-brainer that they turned pictures into the...
View ArticleLet’s Face It. Google Is Search.
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve...
View ArticleFinding the Right Mix of Conversion and Conversation Content
The rise of content marketing and more importantly the focus that Google and Bing have put on website content engagement have changed the way we view the types of content we put on our websites. It’s...
View ArticleSecond Quarter Changes to Search and Social Strategy
Some may try to call me out on the title of this post. “Don’t you mean ‘strategies’ plural?” No. Search and social strategy. One thing. Different processes. Slightly different goals. Same strategy. As...
View ArticleSEO Tips for Small Businesses
It isn’t always possible for small businesses to have the resources available to employ an SEO agency to take care of their search engine visibility. However, there are some steps which SMEs can take...
View ArticleYour Left Hand Needs to Talk to Your Right Hand in Search
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the...
View ArticleWhy 42% of People Clicking on the First Search Listing is a Bogus Statistic
The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I just saw a mention of it in an article...
View ArticleSuddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms
There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries...
View ArticleUnderstanding the Differences Between Adaptive and Responsive Website Design
There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in...
View ArticleTwitter and Bing Stay in Bed Together
It’s not that we expected any different. It’s just good to know that it’s still alive and well. The two second choices in their respective niches have continued their firehose relationship to help...
View ArticleTumblr as an SEO Tool
Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs,...
View Article5 Quick Blog Post Title Tips
Titles can make or break a blog. The good ones rock and can draw in an audience that you normally wouldn’t have because of the sharing component. People like to share things that sound interesting on...
View ArticleDealer Authority: A New Venture in Automotive Internet Marketing
Change is good, sometimes. We all have those moments in our lives when we just want to branch out on our own. This is my moment. I’ve been working for TK/KPA for the last seven years. I have...
View ArticleWhy SEO is More Important than Ever
There are those who have been spreading (indefinitely, it seems) the thought that SEO is dead. It never ends, the thought (hope?) that search engine optimization has reached its conclusion. The main...
View ArticleInbound Links are the Food that Fuels Your Marketing Body
There was a cry that was heard amongst many in the search engine optimization world on April 24th, 2012, as if thousands of SEOs suddenly cried out in terror, and were suddenly silenced. It was the...
View ArticleLinkedIn SEO: Increase the visibility of your business profile
LinkedIn was created for business persons to communicate with each other. You can improve the SEO (Search Engine Optimization) of your profile so that you are more likely to appear on the Google...
View ArticleThe Pinterest Plugin that You Need on Your Blog Right Now
I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you...
View Article5 Ways to Improve Your Search Engine Ranking
Given that 93 percent of Internet traffic starts at a search engine, ranking high by using SEO techniques is important for your website. Consider these tips to help improve your search engine ranking....
View ArticleDefined by the Quest: The Three Types of Marketing in 2014
One of the most amazing parts of my job is spending time reading, watching, and testing the practices of others. It’s conceivable that the true secret to my success over the years has less to do with...
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